The practice management platform built for growth.

PatientNow brings together the deepest clinical EMR in aesthetics, world-class medical photography, and AI-powered revenue automation — in one connected platform. Stop juggling systems. Start growing.

Action

Where the system executes on auto-pilot.

Combine up to 10 disjointed systems into one connected platform.

Practice

Clinical excellence, streamlined.

Trusted by practices serving over 39 million patients.

Growth

Where the system executes on auto-pilot.

Grow your revenue, without growing your headcount.

Insight

Where opportunity is revealed.

Ask your data questions. Get answers that move your practice.

action

Stop reacting. Start running on autopilot.

PatientNow replaces the patchwork of disconnected tools with a single platform that executes for you — capturing leads, booking appointments, sending follow-ups, and reactivating dormant patients. Your front desk focuses on people. The system handles everything else.

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Unified platform

Replace up to 10 separate vendors with one connected system spanning EMR, CRM, scheduling, marketing automation, and medical photography.

24/7 AI front desk

Recura AI answers every call, text, and web inquiry in seconds — day or night — so no opportunity goes to voicemail.

Automated lead conversion

New inquiries are captured, qualified, and routed to book directly into your schedule without staff involvement.

Patient reactivation

Automatically identify and re-engage dormant patients, past consultations, and cold leads with personalized outreach.

Multi-channel follow-up

Consistent automated communication across voice, SMS, email, and web chat keeps every lead moving toward booking.

Workflow automation

Eliminate manual tasks with templated processes that run in the background — from intake to post-visit care.

practice

Clinical tools built for the way aesthetics actually works.

PatientNow is the deepest clinical EMR built specifically for aesthetic and elective care. From HIPAA-compliant charting and consent management to procedure-based documentation and before-and-after medical photography with RxPhoto, every clinical workflow is handled with precision and care.

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Purpose-built EMR

Specialty-specific charting, consent forms, treatment plans, and documentation designed for aesthetic medicine from the ground up.

Before-and-after photography with RxPhoto

Capture standardized, HIPAA-compliant before-and-after photos with on-screen framing guides, ghosting alignment, and procedure-based sequences.

Consultation-ready image comparisons

Generate side-by-side and slider views instantly to support confident patient decisions and close more consultations.

Image markup and treatment annotation

Document injection points, treatment areas, and clinical notes directly on images for stronger records and follow-up clarity.

Streamlined intake and consent

Digital forms, e-signatures, and consent workflows that reduce front desk burden and speed up patient onboarding.

Multi-location and multi-provider support

Standardize clinical workflows across providers and locations without relying on individual memory or manual processes.

growth

Your revenue shouldn't stop when your front desk does.

Growth used to mean hiring more people. With PatientNow and Recura, it means building systems that scale for you. From AI-powered appointment booking that works at 3am to automated reactivation campaigns that turn dormant leads into revenue, the platform is always working, even when you're not.

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AI scheduling and booking

Recura handles inbound calls, texts, and form submissions end-to-end — qualifying patients and booking them directly into your calendar.

Lead reactivation campaigns

Automatically reach out to thousands of past patients and cold leads with personalized messaging that drives real bookings.

Appointment management

Reduce no-shows and cancellations with automated reminders, rescheduling flows, and real-time calendar management.

Marketing automation

Run targeted campaigns, follow-up sequences, and loyalty outreach without lifting a finger — all tied to your patient data.

Revenue acceleration

Turn missed calls and slow follow-up into booked appointments. One practice generated $10,000 in additional revenue in a single month by eliminating missed calls.

Waitlist optimization

Automatically fill open slots from your waitlist so your calendar stays full and revenue stays consistent.

insight

Insight headline

PatientNow surfaces the intelligence hidden inside your practice data, revenue trends, patient behavior, conversion rates, staff performance, and more. With real-time reporting and AI-powered insights, you stop guessing and start making decisions that move the needle.

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Practice performance dashboard

See your most important KPIs at a glance. Revenue, appointment volume, conversion rates, and patient retention: all in one place.

Patient analytics

Understand patient behavior, lifetime value, and treatment patterns to identify your most valuable opportunities.

Lead and conversion tracking

Track every lead from first inquiry to booked appointment and identify exactly where opportunities are slipping through the crac

Campaign performance reporting

Measure the ROI of every marketing campaign, follow-up sequence, and reactivation effort with clear, actionable data.

Provider and staff reporting

Monitor performance across providers and locations to identify coaching opportunities and celebrate what's working.

AI-powered business insights

Ask questions about your practice in plain language and get data-driven answers that help you make smarter decisions, faster.

Clinical teams and coordinatorsPlastic surgeonsDermatologistsMedical aesthetic clinics & medspasBody contouring & weight loss clinicsDental practices offering injectablesClinical teams and coordinatorsPlastic surgeonsDermatologistsMedical aesthetic clinics & medspasBody contouring & weight loss clinicsDental practices offering injectables
Dental practices offering injectablesBody contouring & weight loss clinicsMedical aesthetic clinics & medspasDermatologistsPlastic surgeonsClinical teams and coordinatorsDental practices offering injectablesBody contouring & weight loss clinicsMedical aesthetic clinics & medspasDermatologistsPlastic surgeonsClinical teams and coordinators

What can I expect from a demo?

Experience a demo, get your questions answered, and see how RxPhoto improves your efficiency and profitability.

Discussion of your goals, KPIs and current needs

Live demonstration of our Enterprise platform

Q&A to address all of your questions

No commitment whatsoever

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